Location: Hyderabad

Type: Full time

 Job Description & responsibilities:

  • Responsible for ideating, planning and implementing branding, ppc and lead gen campaigns for group brands.
  • Research and implement emerging opportunities and technology to achieve brand and marketing goals.
  • Identify target audience for a particular media campaign and decide how best to communicate to that audience
  • Analyze, research and recommend target audience’s characteristics, behaviors, interests and media habits
  • Monitor performance and evaluate the effectiveness of campaigns through analysis of web analytics including consumer data and insights, and use this data to formulate future campaigns
  • Provide status reports, campaign analysis and insights, and ROI reports linked to business objectives; and recommend optimizations and new strategies to improve media performance and better reach the target audience
  • Execute all digital marketing plans as per approved plans in a timely, efficient and effective manner, with special focus on Facebook, Instagram and Pinterest.
  • Day-to-day management and monitoring of digital media plans including changes, budgeting, execution, optimization and reporting.
  • Keeping up-to-date on industry trends, new media buying opportunities and recommendations on new ways to reach target audience
  • Coordinate with required internal teams
  • Perform other duties and projects as assigned


  • Experience running ad campaigns for e-commerce, fashion and lifestyle brands across multiple ad networks
  • Proficient in Facebook, Instagram and Pinterest marketing
  • Ability to work with modest media budgets
  • Knowledge, understanding and experience in digital media planning, buying, implementation, optimization and reporting analytics, including technical details
  • Strong analytical skills and ability to relate results in a clear, understandable manner that is in line with the business objectives, providing a basis for measurement of digital activities
  • Experience with SEO for fashion/jewellery/lifestyle brand websites.
  • Exceptional organizational and communication skills to work closely and build relationships with marketing, PR, accounts, creative and content teams

 CTC: As per experience and company norms.