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We are looking for an experienced and passionate digital marketing expert  to work with us in the planning, execution and optimization of our online marketing efforts.

Job Description & responsibilities:

• Plan and implement various types of campaigns, but specific focus to be on performance marketing.
• Research and implement emerging opportunities and technologies to achieve brand and marketing goals.
• Identify target audience and ascertain how best to communicate to that audience.
• Analyze, research and recommend target audience’s characteristics, behaviors, interests and media habits
• Monitor performance and evaluate the effectiveness of campaigns through analysis of web analytics including consumer data and insights, and use this data to tweak current campaigns and formulate future ones.
• Execute all digital marketing plans as per approved plans in a timely, efficient and effective manner, with special focus on Facebook, Instagram and Pinterest.
• Provide status reports, campaign analysis and insights, and ROI reports linked to business objectives.
• Responsible for execution of online newsletters, promotional emails and other marketing communication through various channels.
• Day-to-day monitoring and managetment of digital media plans including changes, budgeting, execution, optimization and reporting.
• Keeping up-to-date on industry trends, new media buying opportunities and recommendations on new ways to reach target audience
• Supervise the digital marketing team.
• Perform other duties and projects as assigned

 

Prerequisites: (only the applicants meeting the top 6 criteria will be considered).

• Should have extensive knowledge and working experience (atleast 3 years) in running PPC campaigns on Facebook and Google. (Pinterest experience is preferred, but not required).
• Must have experience in running conversion-based campaigns for E-commerce (preferably for fashion/jewellery/lifestyle brands).
• Should have experience in inbound traffic and cultivation of leads and sales.
• Should have basic SEO experience (keyword, image optimization etc.)
• Should have atleast 2 years of SEM experience
• Facebook and Google Ads certified
• Should be experienced to optimize existing PPC campaign components including, but not limited to ad copies, bid prices, cost per conversion, cost per click, keyword research, etc.
• Proven track record of managing multiple PPC campaigns (min 2 years)
• Experience in increasing quality score
• Good reporting skills
• Good time management skills

 

Location: Hyderabad (WFH can be considered)

CTC: As per experience and company norms

 

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