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We are looking for an experienced and passionate candidate to work with us in the planning, execution and optimization of our online marketing efforts. 

Job Description & responsibilities:

  • Planning and implementing branding, PPC, SEM and ROI based campaigns for group brands.
  • Research and implement emerging opportunities and technologies to achieve brand and marketing goals.
  • Identify target audience and ascertain how best to communicate to that audience
  • Analyze, research and recommend target audience’s characteristics, behaviors, interests and media habits
  • Monitor performance and evaluate the effectiveness of campaigns through analysis of web analytics including consumer data and insights, and use this data to formulate future campaigns
  • Execute all digital marketing plans as per approved plans in a timely, efficient and effective manner, with special focus on Facebook, Instagram and Pinterest.
  • Provide status reports, campaign analysis and insights, and ROI reports linked to business objectives.
  • Responsible for execution of online newsletters, promotional emails and other marketing communication through various channels.
  • Day-to-day monitoring and managetment of digital media plans including changes, budgeting, execution, optimization and reporting.
  • Keeping up-to-date on industry trends, new media buying opportunities and recommendations on new ways to reach target audience
  • Coordinate with required internal teams
  • Perform other duties and projects as assigned

Prerequisites: (only the applicants meeting the top 6 criteria will be considered).

  • Should have extensive knowledge and working experience (atleast 3 years) in running PPC campaigns on Facebook and Google. (Pinterest experience is preferred, but not required).
  • Must have experience in running conversion-based campaigns for E-commerce (preferably for fashion/jewellery/lifestyle brands).
  • Should have experience in inbound traffic and cultivation of leads and sales.
  • Should have basic SEO experience (keyword, image optimization etc.)
  • Should have atleast 2 years of SEM experience
  • Facebook and Google Ads certified
  • Should be experienced to optimize existing PPC campaign components including, but not limited to ad copies, bid prices, cost per conversion, cost per click, keyword research, etc.
  • Proven track record of managing multiple PPC campaigns (min 2 years)
  • Experience in increasing quality score
  • Good reporting skills
  • Good time management skills

Location: Hyderabad

CTC: As per experience and company norms

 

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