POSITION : CONTENT WRITER
LOCATION: Flexible (open to discussion)
CTC: As per industry norms
Responsibilities :
- Writing creative and SEO optimised content for our website, blog, brand building articles, social media marketing, etc.
- Create product titles and descriptions, style tips, as well as implement edits and feedback when needed
- Inject seasonal inspiration into copy, research trends so copy reflects marketplace and cultural relevance
- Perform basic keyword research and create SEO friendly content as per business requirements
- Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice
- Follow industry related news and generate ideas around trending topics
- Keep up-to-date with best practices in writing for the web, social media trends, web usability, web design and business / industry trends
Skills required
- Must have exceptional verbal and written English communication skills in different styles / tones with command over grammar and punctuation
- Must be able to write articles on various topics and categories within the fashion and jewellery domains
- Decent understanding of consumers and what motivates them online
- Great research, organisational and learning skill
- An understanding of formatting articles on the web
- Highly organised with an ability to manage multiple projects and readjust priorities in order to meet deadlines
Experience and Education Required :
- Any Bachelors degree (bachelors in English, Journalism or related Communications field is a plus)
- Fashion content writing is preferred
- Min 1 year experience with proven record in content creation especially in the digital space
- Must have experience in SEO content writing and blogging, and knowledge of SEO practises, keyword placement and keyword research tools