LOCATION: Flexible (open to discussion)

CTC: As per industry norms

 Responsibilities :

  • Writing creative and SEO optimised content for our website, blog, brand building articles, social media marketing, etc.
  • Create product titles and descriptions, style tips, as well as implement edits and feedback when needed
  • Inject seasonal inspiration into copy, research trends so copy reflects marketplace and cultural relevance
  • Perform basic keyword research and create SEO friendly content as per business requirements
  • Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice
  • Follow industry related news and generate ideas around trending topics
  • Keep up-to-date with best practices in writing for the web, social media trends, web usability, web design and business / industry trends

Skills required

  • Must have exceptional verbal and written English communication skills in different styles / tones with command over grammar and punctuation
  • Must be able to write articles on various topics and categories within the fashion and jewellery domains
  • Decent understanding of consumers and what motivates them online
  • Great research, organisational and learning skill
  • An understanding of formatting articles on the web
  • Highly organised with an ability to manage multiple projects and readjust priorities in order to meet deadlines

Experience and Education Required :

  • Any Bachelors degree (bachelors in English, Journalism or related Communications field is a plus)
  • Fashion content writing is preferred
  • Min 1 year experience with proven record in content creation especially in the digital space
  • Must have experience in SEO content writing and blogging, and knowledge of SEO practises, keyword placement and keyword research tools